Audience Segmentation

This lesson we were talking about audience segmentation and how the media puts us into different social categories in order to sell a product . we looked at two different audience segmentation techniques. the first was called the NRS system (national relationship survey). we decided that out target audience  would  mainly consist of grade B-D (middle class - working class). The other classification was called the psychographics - this is putting people into groups according to their social value group :

we chose the contented conformers- wanting to be normal.

 Next we were asked to do a rough sketch of the front cover of  a school magazine. we highlighted the main areas of the front page this is the image to show you what he did ... 

our main audience were the 

pupils,parents,teachers and governors