The cultivation theory

This theory states the television has become out main source of information in today’s society. This theory was made by a man called George Gerbner in the 70’s. People who watch television for 4 hours or more were called ‘heavy watchers’ and any less where ‘light viewers’.

He then went on to talk about the fact that heavy watchers are then exposed to much more violence and other social problems meaning that they are exposed to ‘mean world syndrome’ which is the belief that the world is actually worse than it is by the way it is portrayed in the media. Although this theory focuses more on television and its effects, I am also able to link it in with my magazine.

I am trying to make a positive example for the features in the magazine and show the other side to the youth that we don’t normally see. This will have a much more optimistic effect on the readers as it shows you that you done have to go down the path of unemployment and lack of education. In today’s society there has been an uproar in the fact that university fees have risen , then have left the youth unmotivated so hopefully be reading my magazine they will give a more encouraging outlook to life